Kumita ng $2.4M at pasok sa no. 8 spot: ‘Hello, Love, Again’, gumawa ng record para sa Filipino film na pinalabas sa America

NAKAPAGTALA ng bagong kasaysayan ang “Hello, Love, Again”, ang reunion movie nina Alden Richards at Kathryn Bernardo na mula sa Star Cinema at GMA Pictures.

Showing na rin ngayon sa iba’t ibang sinehan sa United States ang sequel ng blockbuster movie noong 2019 na “Hello, Love, Goodbye.”

Ayon kasi sa ulat ng entertainment website na Deadline, ang “HLA” na ang may hawak ng record para sa “highest opening weekend for a Filipino film in the US.”

Kumita ito ng $2.4 million gross at nakapasok sa no. 8 spot sa mga pelikula sa Amerika, base sa laki ng kinita.

Palabas na ngayon ang “Hello, Love, Again” sa 248 locations across the US and Canada.

Ayon sa deadline.com, “Hello, Love, Again is a great marketing story as Abramorama, in collaboration with AJMC (Amorette Jones Media Consulting), released the romantic drama in 248 locations across the U.S. and Canada. ABS-CBN Films and GMA Pictures’ sequel to Hello, Love, Goodbye starring Kathryn Bernardo and Alden Richards, saw strong turnout and engagement across key markets driven by a robust campaign by AJMC designed to engage core Filipino-American audiences while broadening its appeal to Asian-American, Hispanic, and general moviegoers.

“That included a highly targeted social media strategy was employed, featuring scripted content tailored for North American audiences, fan engagement initiatives, and grassroots outreach. The campaign leveraged the strong fan base of Bernardo and Richards, along with strategic partnerships with platforms like ABS-CBN’s TFC and Cinema One, creating a cohesive push across digital and social media.

Veteran Joe Garel developed a data-driven distribution strategy, said Abramorama’s Evan Saxon, president and head of International Distribution, with the rollout “highlighting to our exhibition partners the power of a vibrant audience they may have underestimated. This success underscores the immense potential for expanding cinema’s audiences through multicultural and event-driven content.”

“Bernardo and Richards reprise their characters, Joy and Ethan and Cathy Garcia-Sampana, returned to direct the sequel set five years after Joy says goodbye to Ethan and Hong Kong to pursue her dreams in Canada, where the two reunite.”

Kinumpirma ng Star Cinema at GMA Pictures na kumita na ang “Hello, Love, Again” ng P245 million sa Pilipinas sa loob lamang ng tatlong araw.

Ito’y mula sa direksyon ni Cathy Garcia-Sampana at kasama rin sa movie sina Joross Gamboa, Valerie Concepcion, Jennica Garcia, Jeff Tam, Kakai Bautista at marami pang iba.

Samantala, naglabas na rin ng warning ang mga producer ng movie sa pamamagitan ng social media laban sa mga sindikatong sangkot sa pangongopya at pagda-download ng naturang pelikula.

Ayon sa official statement ng ABS-CBN Studios, Star Cinema at GMA Pictures, hindi nila tino-tolerate ang anumang klase ng piracy at gagawin nila ang lahat upang maparusahan ang mga piratang ito.

“Star Cinema and GMA Pictures are in the process of pursuing legal action against people who have been selling, posting and sharing the film.

“Violators will face 9 years of imprisonment and P1.5 million penalty,” ang bahagi ng opisyal na pahayag ng mga producer ng “Hello, Love, Again.”

“To report pirated Hello, Love, Again videos, send an e-mail at Report-Piracy@abs-cbn.com with a link of the illegal content and the subject line Report Piracy (Hello Love Again),” ayon sa statement.

Samantala, pupunta sina Alden at Kathryn sa LA, Toronto, at Dubai para um-attend sa mga soldout special screenings doon. Dadalo rin sila sa 10th Asian World Film Festival, kung saan magiging feartured closing film ang “Hello Love Again”.

(ROHN ROMULO)